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Santoni S.P.A.

Headquarters

Corridonia MC, Italy

Key people

Andrea and Rosa Santoni [Founders] Giuseppe Santoni [director of the company]

Industry

Consumer Goods

Products

shoes luxury goods belts bags

Employees

? 330

Website

Official website

Santoni s.p.a., is an Italian famous luxury shoe trade mark and leather goods producer (i.e. accessories: belts, bags and other products). The company was founded by Andrea and Rosa Santoni in 1975. Santoni is a family business. It is being managed now by the second generation of Italian family Santoni. Giuseppe Santoni is now responsible for the family business being the head of the maison.

Santoni has gained its position in the high level luxury segment, thanks to the Limited Edition line, to the exclusive Classic models, to the Casual products (among them it is worth mentioning an important partnership between Santoni and Mercedes Amg, started in 2005), to the lady line and the brand extension with Junior and accessories. For the elegant and sophisticated woman Santoni has created the Rose Collection, haute couture shoes distributed only to the most selected clients all over the world.

Contents

1 History of Santoni company

2 Giuseppe Santoni

3 Ilenia Santoni

4 Interesting facts

5 Famous clients

6 See also

7 External links


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History of Santoni company



Andrea and Giuseppe Santoni

Santoni company was founded in 1975 starting with the production of high quality men's shoes. It was founded by Andrea Santoni together with his wife Rosa.

Andrea Santoni was born in Corridonia (MC) on September 26th, 1938, by a traditional family, dedicated to agriculture. When he was 16, after interrupting school, he decided to learn how to cut the leathers in a small shoe factory: many sacrifices but with passion, a hard work and dedication he learns step after step the main aspects of this work. Thanks to private lessons Andrea Santoni improves his technical abilities.

1 Andrea Santoni becomes production manager in an important shoe factory. It is a hard job but with great satisfactions. Together with his wife Rosa they establish a small company, a sort of domestic atelier for the production of uppers.

In 1975, thanks to the increasing business, Santoni moves the company to a bigger place. The production increases but, according to the Santoni抯 philosophy every single production phase must be done inside the company, so to obtain a very high quality final product and, as a consequence, the complete satisfaction of the client. At the beginning of the 80抯 Andrea Santoni抯 dream, that is to have his own brilliant activity, is becoming real.



Santoni Rose Collection shoes

After several researches in 1985 he starts an important expansion of the company towards foreign markets, in particular towards Usa. Handcraftsmanship of production, witnessed primarily by a great class product, is underlined by the constant involvement of Santoni family: after several years of sacrifices and investments in 1989 Santoni establishes the actual company built on 1500 square metres, where the entire production is concentrated.

The growing involvement inside the company of Giuseppe and Ilenia Santoni, Andrea抯 son and daughter, represent a constant innovation for the atelier. In 1999 a new factory, dedicated to the production of moccasins and Santoni club shoes, is established. In 2005 a factory dedicated to the lady collection is established.

Nowadays Santoni is well known all over the world among luxury accessory brands, not only for men抯 footwear but also for ladies shoes, children shoes and leather accessories.

Giuseppe Santoni



Giuseppe Santoni, director of the company

Giuseppe Santoni was born in the city of Macerata on 24th June 1968. As soon as he finished the accountancy high school, in spite of his young age, he was already a good businessman so he was charged from his father Andrea with the important responsibility of localizing the most important countries where to export Santoni抯 products.

Giuseppe left for the Far East and made very important partnerships with Japan and China. Once he came back to Italy he strengthened a joint venture with a very prestigious American partner, which helped him to increase Santoni抯 presence in the global market by 28%. Then he followed up a modern way of doing marketing using the support of some European agencies. Thus, he managed to lead Santoni抯 brand up to the very first positions among the most prestigious fashion designers of North Europe.

As far as the company organization is concerned, he coordinates a group of young stylists, creating Santoni抯 collections both for man and woman directly from the fashion department inside the firm. So he is personally involved in the style,...(and so on)

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